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CASE STUDIES

Advertising results by platform: sales, spend and ROAS.

Data boards from real UAE projects, showing spend, platform-reported results and attribution limits without inflated claims.

Visit website ↗ Verified data

Ecommerce · Beauty & care May — August 2026

Decisions built on 39,486 orders—not one good or bad day.

We connected Shopify, platform, inventory and customer signals, then rebuilt TikTok purchasing around the complete creative library in a measurable structure.

Results by platform

Last 7 days through 5 July 2026

Verified data snapshot

Meta Ads Website sales Verified

Purchases 205

Spend 3,663.43 AED

Platform ROAS 30.27×

Cost per purchase 17.87 AED

TikTok Ads Catalog sales Verified

Purchases 233

Spend 3,622.13 AED

Platform ROAS 33.22×

Cost per purchase 15.55 AED

Snapchat Ads Website sales Verified

Purchases 380

Spend 3,500.00 AED

Platform ROAS 63.95×

Cost per purchase 9.21 AED

iPurchases, value and ROAS are platform-reported within each platform’s attribution window. They must not be added as extra Shopify orders.

Challenge

The challenge was to separate the effect of advertising, creative, inventory, returning customers and basket value—without double-counting platform purchases as separate orders.

What we did

We analysed orders and active products, compared spend and sales over equal time windows, and separated Web from Draft/POS. On TikTok, 19 videos and ten copy variants per video were distributed across four platform-compliant groups.

Verified outcome

Budget decisions became tied to real sales drivers, while 191 purchase ads were launched and activation-verified with previous purchasers excluded.

ShopifyMetaTikTokSnapchat

iFigures come from an operational analysis through 12 August 2026. Platform purchases are attribution signals, not additional Shopify orders.

Visit website ↗ Verified data

B2B · Commercial kitchen equipment August 2026

Cleaning Google Ads without blocking valid commercial demand.

We turned thousands of search terms from a complex export into one controlled negative-keyword master, with safeguards for genuine commercial-equipment demand.

Results by platform

Account and search-file audit — August 2026

Verified data snapshot

Google Ads Search + Shopping + PMax Verified

Search terms 6,567

Negative rules 641

Protected queries 162

Conflicts 0

iThese are pre-implementation audit results. No saving, sales or ROAS is attributed because the master was not auto-applied without authenticated access.

Challenge

Used, repair, spare-parts and competitor intent had to be excluded while preserving industrial, commercial and model terms that could represent genuine buying demand.

What we did

We normalised a UTF-16LE export, separated Search from Shopping and Performance Max, then selected Exact, Phrase or Broad for each term based on risk.

Verified outcome

We produced an import-ready master of 641 rules and regression-tested it against 162 protected commercial queries: zero conflicts and zero duplicates before account application.

Google AdsShoppingPerformance Max

iThe master passed conflict and file-integrity checks. It was not auto-applied without authenticated access, so no unverified cost saving is claimed.

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